Pay-Per-Click (PPC)

Pay-per-click (PPC) is an online advertising model where advertisers only pay when someone clicks on their ad. This makes PPC a very cost-effective way to reach potential customers who are already interested in what you have to offer.

PPC ads are displayed on search engine results pages (SERPs) when someone searches for a keyword or phrase that is relevant to your business. For example, if you sell shoes, your ad might appear when someone searches for "buy shoes online."

To create a PPC campaign, you'll need to choose the keywords or phrases that you want your ad to show up for. You'll also need to set a budget and choose the type of ad that you want to run.

Once your campaign is created, Google will auction off the right to display your ad when someone searches for one of your keywords. The advertiser who bids the most money will have their ad displayed first.

If someone clicks on your ad, you'll only pay the amount that you bid for the keyword. For example, if you bid $1 for the keyword "buy shoes online" and someone clicks on your ad, you'll only pay $1.

PPC is a very effective way to reach potential customers who are already interested in what you have to offer. If you're looking for a way to increase your website traffic and generate leads, PPC is a great option.

Here are some of the benefits of PPC advertising:

• It's cost-effective. You only pay when someone clicks on your ad, so you can control your spending.
• It's targeted. Your ads are only shown to people who are already interested in what you have to offer, so you're more likely to get clicks and conversions.
• It's measurable. You can track the results of your PPC campaigns and see how much traffic they're generating, how many leads they're generating, and how much revenue they're generating.

If you're considering using PPC advertising, there are a few things you need to keep in mind:

• Choose the right keywords. The keywords that you choose will determine who sees your ads, so it's important to choose keywords that are relevant to your business and that are being searched for by potential customers.
• Set a budget. PPC advertising can be expensive, so it's important to set a budget and stick to it..
• Track your results. It's important to track the results of your PPC campaigns so that you can see what's working and what's not.

If you're looking for a way to increase your website traffic and generate leads, PPC advertising is a great option. With careful planning and execution, PPC can be a very effective way to reach your target audience and grow your business.